Recently, I read an interview with Karl Lagerfeld in Monocle. In it, he tells Tyler Brûlé that, in terms of what he does for Chanel, he “does not work with the poor”. Lagerfeld, being a prominent fashion designer, is, of course, talking about the fashion industry. However, it could easily be a quote from a high-end Swiss watch manufacturing CEO, seeing as the costs in the Swiss watch industry are very high, causing the watches to become pretty pricy themselves.