Chopard has announced a refocus on their communication to better reflect and highlight their core values in these modern times. Their new slogan is now: ‘The Artisan of Emotions since 1860’. This phrase highlights not only the long history of the brand but also that they value craftsmanship in all its varieties as well as the understanding that the products that they offer are driven by emotions.
Next to this new slogan does Chopard also introduce the ‘C’ as its signature, and links this to the many words that start with this letter that represent the brand. This includes words like creativity, but also colors, calibers, and character, which Chopard not only shows with its products but also in the way they make them. The brand has committed itself in July of this year to use 100% ethical gold for the production of its jewelry and watches. Chopard is with this the very first watch- and jewelry brand to make such a commitment.
As with everything that Chopard does, is also this new slogan and signature something that they will do for the long run. As of September 15th, the ad campaign will be launched worldwide highlighting the various Chopard products against the distinct blue background, highlighting their unique qualities.
