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Editor's opinion

Editor's opinion

Shared joy and concerns: passion and professionalism in the watch world

by Lex Stolk on
In the watch industry there is a direct link between emotion and value. That link is invisible, vulnerable and dynamic and must be treated with the utmost care. If that emotion, the story of the maison, is no longer enthusiastically being told by enough passionate people the history that has been passed on for centuries without ever becoming boring will start to fade away.
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