It might come because of its name, but Frederique Constant has always had a keen eye for its female clientele. In the relatively young history of the brand, many impressive ladies watches have been introduced, and they continue this tradition with the new Ladies Automatic.
As the name already indicates is this watch fitted with an automatic movement, which can not only be admired from the back, but also from the front. The watch shows its ‘heartbeat’ to a cut-out in the dial in the shape of two hearts. The luscious dial has a stunning sunray decoration that shows a lovely play of light, which is even further enhanced by the diamonds used as hour markers. With a diameter of 36mm, the watch had a modern size, yet without losing its elegance, also thanks to the fluid design of the case.
Frederique Constant introduced the watch together with brand ambassador Gwyneth Paltrow. Apart from launching the new Ladies Automatic, they also wanted to make an impact on a larger scale and donated $50.000,- to DonorsChoose.org to support education and sports for underprivileged children in the USA, a charity of Paltrow’s choice. Additionally, for each Ladies Automatic sold an additional $50,- will be donated as well.
