TAG Heuer Archives

TAG Heuer launches a new Special Edition watch Formula 1 No.33 Max Verstappen 2017

by 0024 Editorial Team on 22/08/2017

TAG Heuer and Red Bull Racing Formula 1 driver Max Verstappen brought together more than 100 Dutch guests from the world of media and business along with celebrities and influencers to celebrate at the Harbour Club Amsterdam Oost the launch of the latest TAG Heuer Max Verstappen Special Edition. Before

News

Updated Baselworld 2017 gallery: impressions from the greatest watch fair on earth

by Lex Stolk on 30/03/2017

The new 41mm Nomos Glashűtte in Signal Blau. The brightest of blues.

All the latest news, innovations, and developments from the 2017 edition. We will keep you up to date with the latest news and the most exciting watches across the show's four days. We'll update this page regularly so you can bookmark it and use it as a one-stop look-book for all the essential Baselworld news.

News

TAG Heuer Connected Modular 45: build your own

by Lex Stolk on 15/03/2017

A smartwatch that turns into a mechanical watch and back again. The TAG Heuer Connected Modular 45 uses a connected module which is interchangeable with a mechanical module - 3 hands or even a haute horlogerie Chronograph Tourbillon COSC certified!

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Model of the Year Bella Hadid is TAG Heuer’s new ambassador

by Lex Stolk on 23/02/2017

Does Bella Hadid really need any introduction? Last year was a banner year for the young American top model whowill be the new female face of luxury Swiss watch brand TAG Heuer.

Background

Wanneer horloges op auto’s lijken: deel II

by Lex Stolk on 15/02/2017

Yesterday Part 1 of our insight report, today part II. People who like cars generally like watches and vice versa. The flowing simple design of a Ferrari 250 GTO can bring a car aficionado to tears. Same goes for a simple Patek Philippe Calatrava and a watch collector. But what happens when watch and car designs merge? Have you ever seen a car with the design of a watch?

News

TAG Heuer and the Red Bull Racing Formula One Team extend partnership

by Marco Postma on 29/11/2016

Marc Biver, TAG Heuer Global Sports Director, and Christian Horner, Team Principal of Red Bull Racing, announced that Red Bull Racing will continue to run with TAG Heuer branded engines for two more years, through the 2018 season.

News

TAG Heuer pays tribute to boxing legend Muhammad Ali

by Marco Postma on 27/10/2016

TAG Heuer paid tribute to Muhammad Ali, hosting a charity event attended by Lonnie Ali, well-known personalities from the world of boxing including those who fought Ali, George Chuvalo, Earnie Shavers, and fighters who were inspired by him.

News

TAG Heuer returns to cycling with BMC Racing Team, closing a 20-year hiatus!

by Lex Stolk on 11/10/2016

Starting January 1st, 2017, Swiss avant-garde watchmaker TAG Heuer will be the official timekeeper of the BMC Racing Team. All team members will be sporting the TAG Heuer Connected.

News

Presentation of the TAG Heuer Max Verstappen Special Edition

by Marco Postma on 30/08/2016

Last night the TAG Heuer brand brought together almost 200 guests from the world of media and business along with celebrities to celebrate Formula 1 driver Max Verstappen. During the night TAG Heuer presented the Max Verstappen Special Edition to honour his victory at the Spanish Grand Prix in Barcelona

Models

Vintage watches: the Heuer Autavia

by Kristian Haagen on 22/07/2016

The interest of vintage watches has never been bigger than it is today. And while the Newmans, Nautilus’ and tourbillons keep breaking records, collectors start to look elsewhere for that new interesting timepiece. One of these interesting news is the Heuer Autavia. When Jack Heuer designed the Autavia, he wanted to create a stopwatch that could be used by motor heads as well as pilots of all trades. The name is a play with the two words AUTo and AVIAtion, according to Jack Heuer.

Models

TAG Heuer Connected: Smart & Zwitsers

by Lex Stolk on 27/11/2015

Is it a smartwatch or a luxury timepiece? Get acquainted with the world’s first luxury Swiss smartwatch, launched in New York this month, called Connected. The watch is a collaboration between TAG Heuer, Intel and Google.

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